Our Vision Care Team

Dr. Jess HicksDr. Jesse Hicks, Optometrist

Dr. Jesse Hicks was born in St Petersburg, Florida and grew up in Dunedin, Florida. Dr. Hicks was an active boy scout while growing up and achieved Eagle Scout status at 17 years old. He had high hopes of becoming an optometrist early in life. By the time he was 8, he was already telling friends, family and teachers that he was destined to be an eye doctor. After graduating from Dunedin High School in 1995, Dr. Hicks attended the St. Petersburg Junior College where he earned his Associate in Arts degree with Honors. He then attended the University of South Florida where he was inducted into the Gold Key Honor Society and the College of Arts and Sciences Honor Society. He earned his Bachelor’s of Arts degree in Interdisciplinary Natural Sciences in 2000. Later that same year, Dr. Hicks was accepted to the Southern College of Optometry in Memphis, Tennessee, where he completed his Doctor of Optometry in 2004. Dr. Hicks is a member of the American Optometric Association, the Florida Optometric Association and the Hillsborough Society of Optometrists.

Benjamin Cook, OD

Dr CookDr. Cook earned his Bachelor of Science in Biology from Brigham Young University-Idaho. He continued his education at Nova Southeastern University College of Optometry where he earned another Bachelor of Science in Visual Science, and his Doctor of Optometry Degree.

During his optometric training, Dr. Cook completed externships in many practice modalities. He studied at Braverman Eye Center in Fort Lauderdale, Florida where he learned to manage many presentations and stages of many eye diseases. He also studied at the Fort Lauderdale Eye Institute where he learned about fitting contact lenses, and gained additional experience in treating and managing eye diseases.

Dr. Cook currently performs comprehensive eye exams, fits various types of contact lenses, and has experience with diagnosing and treating Cataracts, Glaucoma, Diabetic Retinopathy, and Macular Degeneration. He also has experience treating eye infections (like “pink eye”), eye scratches, and removing debris from the eye (metal/wood/sand etc.)

In his free time, Dr. Cook enjoys spending time with his wife and kids. They love family movies and trying new restaurants.

Jody Barrera, Operations Manager

Jody was born in Edmore, Michigan but moved to Florida with her parents and brothers and sister as a child. She attended college at Pasco Hernando State College. Jody started working for Hicks Vision Care in 2011 and is now a Certified Paraoptometric and working toward the next level of ceritification. She has 6 children, 3 of which are currently employed by Hicks Vision Care as well.

Mark Barrera, Optometic Technician

Mark was born and raised in Zephyrhills, Florida. He graduated from Zephyrhills High School in 2009 and has attended college at Pasco Hernando State College. Mark started working for Hicks Vision Care in 2012 and is a Certified Paraoptometric.

Bernadette Barrera, Optometric Technician

Bernadette is the newest member of the Hicks Vision Care team. She was born and raised in Zephyrhills, Florida. She graduated from Zephyrhills High School in 2013 and will graduate from Pasco-Hernando State College in 2016 with her AA degree. She plans to attend University of Central Florida in the fall of 2016 and work toward her BA in Animation.

Jessica Barrera, Billing Specialist

Jessica is a Florida native. She attended high school in Apopka and college in Chattanooga. Jessica has worked for Hicks Vision Care since December of 2009 and is a Certified Paraoptometric Assistant. She has two beautiful children ages 5 and 1 and loves watching them grow.


Hicks Vision Care
7631 Gall Blvd.
Zephyrhills, FL  33540

Tel: 813-788-9767
Fax: 813-788-9957


Hicks Vision Care is located within the WalMart Vision Center in Zephyrhills. The WalMart is located just south of Dade City in the Northern area of Zephyrhills.

See Map/Get Directions


Office Hours

The office hours are as follows:

Monday: 9am-5pm
: 10am-6pm
: Open 3 Wednesdays per month 9am-5pm
: 9am-5pm
: Closed
: Open 3 Saturdays per month 9am-2pm